Who Am I?
I’m a guy who loves anything related to marketing, history, hiking, biking, or fermented foods. I’ve worked with brands such as Hertz, MassMutual, X-Rite, Pantone, Skinceuticals, Blue Diamond, Tungsten Network, Hearst (with their Comics Kingdom division), and Pinkerton. I’ve worn many hats including community manager, SEO strategist, content creator, eCommerce analyst, paid media strategist (overseeing paid social and paid search campaigns), email strategist, and analytics manager. I don’t like being limited by what I don’t know, and believe that the more you know about digital marketing and how people think and react, it makes you a better marketer.
In my spare time, I enjoy hiking the Adirondack 46 High Peaks, biking the local trails, reading history books (17th century New York and New England), reading books about digital marketing, making fermented foods (kombucha and kimchi are my favorites) and being a dad to my daughter.
Where Have I Worked?
06/2017- Present Digital Marketing Strategist – Dragon360 – Kingston, NY
Help marketing and sales teams (in B2B, B2C, and eCommerce companies) drive business goals through digital channels.
- Develop and consult on top-line business goals, and identify channels to achieve results.
- Building integrated marketing campaigns (advertising, SEO, content, email, and social).
- Design, develop, and test landing pages to align to campaign objectives.
- Manage internal and external teams to accomplish objectives.
03/2016- 06/2017 SEO Specialist – DragonSearch – Kingston, NY
Drive traffic and conversions through SEO and Social Media for B2B and eCommerce companies.
- Optimize client’s websites in accordance with SEO best practices
- Monitor online reputation and manage social communities.
- Manage accounts, communication, and internal teams to accomplish goals.
Some of the articles I’ve written:
- Optimizing Your Demandware eCommerce Store
- How to Avoid (and Thrive) after Google’s Intrusive Interstitial (Pop-up) Penalty
- Takeaways from Social Tools Summit Boston 2016
05/2013-03/2016 Archivist and Museum Administrator– Ulster County Clerk’s Office – Kingston, NY
Leveraged organizational history to create content and tell stories.
- Designed and wrote copy for museum exhibits (6 major exhibits, and 5 smaller exhibits).
- Managed public relations with archival and genealogical services.
- Served as Site Director for the Matthewis Persen House, a historic house museum, located in Kingston NY.
- Developed exhibits, programming, and marketing materials.
- Oversaw hiring, training, and staffing.
- Increased visitation by 117% over 3 years.
Press Coverage:
11/2012-05/2013 Records Center Specialist – Iron Mountain – Esopus, NY
Learned about the importance of records to industry storytelling.
- Assisted with record relocation project by packing boxes for shipping.
01/2011-05/2011 Archival Assistant – Patton Family Trust– Hamilton, MA
- Organized and cataloged papers of General George S. Patton.
2006-2011 Archives Intern – Ulster County Clerk’s Office – Kingston, NY
Over several summer and winter breaks served in increasingly responsible roles and learned about importance of records to telling stories.
- Trained new museum tour guides.
- Proofread 1,523 pages before publication on the Internet (database of content can be viewed here).
- Assisted archivist with customer service and research for future exhibits.
What Skills Do I Have?
- Hubspot Inbound Certified
- Google Analytics Certified
- Google Ads Certified
- Google Webmaster Tools
- WordPress CMS
- Hubspot CRM
- Magento CMS
- Marketo
- Facebook and LinkedIn Ads
- Microsoft Office
- Technical SEO
- Social Media Marketing
- Account Management
- Basic HTML and CSS
- Digital Marketing
- Analytics (Google and Adobe)
- Conversion Rate Optimization
- User Experience
- Reputation Management
- Content Strategy and Writing
To learn more, please visit the About Me page.
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